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Google Panda 4.0 Update Penalty


At a recent Link Research Tools event in Vienna, myself and 28 other Link Research Tools Professionals discussed how the new Panda update will affect our clients sites. Starting around 10 Days ago, we on April the 12., we have started seeing ongoing update effects that we considered to be the first pre-rollouts for the new Google Version.


What exactly is Google Panda 4.0 doing?
The Google Panda Updates are designed to clean-Up Pages that do not contribute to good user experience. They are also to water down Seos morale. Regarding the first point we can suggest suggest practical Measures.

What can be done to fight Google Panda?

Make your Site good. Get rid of Pages that do not have quality Content. No more in future you will be able to rank for these. Google Panda is about your site quality. Measurably.

  1. Panda is typically a onsite Visibility reduction due to Similar or exactly duplicated Content.
  2. Although Panda originally targeted poor quality sites, a number of larger brands have also been targeted i.e Ebay.com
    1. Remember that Panda is the only Humanly trained yet machine driven algorithm to manage user experience. Whatever you do – it has to be user friendly
  3. Learn more about previous Panda Updates and the Webmaster Central


Content is king.

Thank you to Derek and Callum, Harald and Bartosz for contributing to this blogpost.



What Google Panda Updates have been rolled out so far?

  1. Google Update 1, Feb 24, 11 (11.8% of queries; announced; English in US only)
  2. Google Update 2, April 11, 11 (2% of queries; announced; rolled out in EN and INTL)
  3. Google Update 3, May 10, 11 (no change given; confirmed, not announced)
  4. Google Update 4, June 16, 11 (no change given; confirmed, not announced)
  5. Google Update 5, July 23, 11 (no change given; confirmed, not announced)
  6. Google Update 6, Aug. 12, 11 (6-9% of many non-English languages; announced)
  7. Google Update 7, Sept. 28, 11 (no change given; confirmed, not announced)
  8. Google Update 8, Oct. 19, 11 (about 2% of queries; belatedly confirmed)
  9. Google Update 9, Nov. 18, 11: (less than 1% of queries; announced)
  10. Google Update 10, Jan. 18, 12 (no change given; confirmed, not announced)
  11. Google Update 11, Feb. 27, 12 (no change given; announced)
  12. Google Update 12, March 23, 12 (about 1.6% of queries impacted; announced)
  13. Google Update 13, April 19, 12 (no change given; belatedly revealed)
  14. Google Update 14, April 27, 12: (no change given; confirmed; re-update within days)
  15. Google Update 15, June 9, 12: (1% of queries; belatedly announced)
  16. Google Update 16, June 25, 12: (about 1% of queries; announced)
  17. Google Update 17, July 24, 12:(about 1% of queries; announced)
  18. Google Update 18, Aug. 20, 12: (about 1% of queries; belatedly announced)
  19. Google Update 19, Sept. 18, 12: (less than 0.7% of queries; announced)
  20. Google Update 20 , Sept. 27, 12 (2.4% English queries, impacted, belatedly announced)
  21. Google Update 21, Nov. 5, 12 (1.1% of EN in US; 0.4% INTL; confirmed, not announced)
  22. Google Update 22, Nov. 21, 12 (0.8% of EN; confirmed, not announced)
  23. Google Update 23, Dec. 21, 12 (1.3% of EN; confirmed, announced)
  24. Google Update 24, Jan. 22, 13 (1.2% of EN; confirmed, announced)
  25. Google Update 25, March 15, 13 (confirmed as coming; not confirmed effects)
  26. Google Update 26, May 21, 14 (confirmed as coming; not confirmed effects)



Author: Guntram Bechtold

Guntram Bechtold lebt mit seiner Familie in Dornbirn. Gemeinsam mit Freunden und Geschäftspartnern entstehen Angebote wie die BusinessLabs, die AgentConf, die WorkerConf oder die Plattform für Digitale Initiativen. Der passionierte Läufer ist für seine Livestreams auf dem Fahrrad bekannt und gefürchtet. Guntram arbeitet bei der Vorarlberger Digitalagentur StarsMedia und hilft mit den Smart City Dornbirn Wettbewerb zu organisieren.

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