Be sure to cover the 5 Ws
- Cover the 5Ws, then its all done. Nothing more to add
- Who was involved
- What happend
- When did it take place
- Where is the place of event
- Why is this relevant
- Text should be readable without headline
- Text should be cut-able form the end
- Write in present tense
- Write in “active” senteces, instead of passive sentences
- The Lead should be 3-5 Sentences maximum ( 40 -60 Words)
- Headline should be uncreative, short and factbased to 3-5 key words
Cover the Facts: Its key to cover important Information
- Write in basic reportive tone for
- Investments and Budgets
- Facts and Figures
- Places, People, Goal
Check the Form: Stay professional
- How long should the Presentation be?
- Short, but long enough to cover all important aspects
- What are the Goals?
- Check Content and Quality Criteria
- Add your Contact details to the story. Include your Mobile Number. Be available.
Information via Martin Dechant, IKP