CTO Operations

Magazine on Entrepreneurship, Project Management, Marketing and Products

How to write a PR Article


Be sure to cover the 5 Ws

  • Cover the 5Ws, then its all done. Nothing more to add
    • Who was involved
    • What happend
    • When did it take place
    • Where is the place of event
    • Why is this relevant
  • Text should be readable without headline
  • Text should be cut-able form the end
  • Write in present tense
  • Write in “active” senteces, instead of passive sentences
  • The Lead should  be 3-5 Sentences maximum ( 40 -60 Words)
  • Headline should be uncreative, short and factbased to 3-5 key words

Cover the Facts: Its key to cover important Information

  • Write in basic reportive tone for
  • Investments and Budgets
  • Facts and Figures
  • Places, People, Goal


Check the Form: Stay professional

  • How long should the Presentation be?
    • Short, but long enough to cover all important aspects
  • What are the Goals?
    • Check Content and Quality Criteria
  • Add your Contact details to the story. Include your Mobile Number. Be available.


Information via Martin Dechant, IKP

Author: Guntram Bechtold

Produkte von der ersten Idee zur fertig Lösung zu bringen ist zentrale Aufgabenstellung von Bechtold. "Als Industrial Designer finde ich es absolut spannend wie die Produkte der Digitalisierung unsere Welt gestalten. Wissen und Kreativität so zu kombinieren dass nachhaltiger Nutzen für Anwender und Unternehmen entsteht ist entscheidend". Als #Certified Scrum Master hat Bechtold sich auf die Planung und Umsetzung von innovationsgetriebener Geschäftsmodellen spezialisiert.

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