CTO Operations

Magazine on Entrepreneurship, Project Management, Marketing and Products

December 17, 2012
by Guntram Bechtold
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21 Facts about Fab.com: Design & Business

On good Days they make 500k USD per Day in Revenue. Quite a lot for a Business thats just over two years. Fab works with 8.000 Designers world Wide. The Network is their Success. They buy directly most of their … Continue reading

September 21, 2012
by Guntram Bechtold
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8 Guidelines to painless Marketing and Sales

Entrepreneurs and Startups often do have signficant problems with product marketing. Since Lean Startups start to market earlier, this phase might be entered earlier, yet its not necessarily easier. Start marketing now be knowing how to do it the easy … Continue reading

August 29, 2012
by Guntram Bechtold
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Effective Social Media Marketing for Entrepreneurs

A very interesting Concall on empowering Social Media by Laura Roeder and Tim Conley. On their Call they touch several very important yet very rarly discussed issues that attached to Social Media. Naming just a few of these, the most … Continue reading

February 25, 2012
by Guntram Bechtold
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Balanced scorecard compared: Germany, US and Japan based Companies

The Meta-Concept behind the Balanced score card is that a set of complex factors add up to success or failure of a Project or Company. This fact is was made utterly visible by Robert S. Kaplan in his HBS report. … Continue reading

February 25, 2012
by Guntram Bechtold
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Balanced Scorecard for Evaluating KPI

The basic idea of having balanced Scorecard Rating is that complex issues need to be adressed and evaluated. Therefore the a broad overview and specific context is requried. The Book “Balanced Scorecard” is a great ressource for gathering detailed information. … Continue reading