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Megatrend: complete risk avoidance

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Avoiding to take responsibility

Both, on an individual level and on corporation and government level we see that a megatrend is evolving during the last years. This new trend can is titled “risk management and risk optimization”.
The root of this trend is not necessarily new, but can be traced to early human history. Still, never before, the speed we were forced to respond was so high. We see this trend across many areas:

Personal: Adapt to your environment

Fashion and Styles are part of our society. What is new, is that people more and more work hard to be really alike, not just of the same style. It can be spotted trough out all places and Ages. A decade ago, we had fashion styles, now we have fashion icons that are copied to the highest possible degree.

Local: The ultimate Copycat Business

Corporations also used to Benchmark, learn and emulate each other. Since this pace and number of market players grew due to internationalization and IT, it appears that one of the only ways that businesses are able to survive is to copy faster and more efficiently than their competitors.
This in turn leads to limited quality innovation.

A typical Example for this is the market of Digital Cameras. Devices pick up more and more features, with limited use. Even more fascinating is the example of Apple-Design appearing on the Product market. Almost every new Product that was positioned on the marked after the first iPhone inherited certain stylistic and functional features. Without questioning use.

A key driver is the strong gain in necessity of marketing products. With exception to Apple, almost all other market players sell by presenting a growing set of features on a given product. Also here we can identify the source of this trend with “speeding up the Market”

International: Highspeed Stockmarkets

Organizations that try to avoid risk as much as they can are players at the stock market. Tough they are interested in gaining the maximum for a minimum invest, they employ complex systems to calculate, reduce and avoid risk. Automatic and manual Systems are installed that are built to react within seconds.

Major reasons that we are more and more avoiding Risk:

  •     Faster moving World trough internet and communication channels
  •     Betting the sure bet: Not going for own ways, instead staying in the beaten track
  •     Outsourcing risk and knowhow into scattered networks
  •     Growing Market pressure, especially more players fighting for the same buck
  •     Insecurity and the trend to have faster and more secure return of invest

 

Author: Guntram Bechtold

Guntram Bechtold lebt mit seiner Familie in Dornbirn. Gemeinsam mit Freunden und Geschäftspartnern entstehen Angebote wie die BusinessLabs, die AgentConf, die WorkerConf oder die Plattform für Digitale Initiativen. Der passionierte Läufer ist für seine Livestreams auf dem Fahrrad bekannt und gefürchtet. Guntram arbeitet bei der Vorarlberger Digitalagentur StarsMedia und hilft mit den Smart City Dornbirn Wettbewerb zu organisieren.

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